This factsheet features the social media campaign by the Philippines’ Ministry of Education, supported by
GIZ’s Fit for School Programme, which includes information on the campaign’s experience in:
- Developing a social media campaign to mainstream COVID-19 IPC measures.
- Selection of the personality/influencer to deliver the message.
- Choosing different platforms and channels to ensure that the materials can reach the target audience.
- Using jingles and dance video contest to increase the campaign’s reach and engagement.